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Become a Sponsor for Daytona International Speedway

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Your new customers are in our Demographics. We just need to show them who you are. The numbers don't lie.

It promotes a positive brand. Your brand is the most important commodity your small business has. Your brand is your company’s identity in the marketplace. It’s what you’re known for and how your customers perceive your company. 

It goes without saying that every company strives to maintain a positive brand image, respected identity and favorable public opinion — whether the brand is local, national or global. When sponsors associate with your brand, their positive image and identity benefits yours and lends you credibility.

It reaches a wider demographic. Sponsors, allow your company to reach a wider audience because their audience is wider than yours. When a company pays to obtain permissive rights to be associated with your brand, they are lending their credibility to your company through association. 

Therefore, people who are attracted to their brand will undoubtedly be attracted to your brand. Any time your company can secure new customers through an association with a bigger brand, it’s a win.

Wide spread popularity. Racing fans are across the world but here in the USA, you can build your brand in each region as the USA loves racing and loves supporting their drivers.

It increases brand awareness. The main purpose of brand awareness is to generate preference in the mind of the consumer and increase customer loyalty. Having sponsors can directly influence brand awareness, because if the sponsor's brand is popular and has a stable position in the marketplace, that favorable brand would improve the possibility of customer loyalty for the partnering company.

Many small businesses struggle with getting their brand out there in a bigger way. Most corporate sponsors have already conquered this hurdle. As a small business owner, you will gain more followers and greater visibility when you hook your little caboose to the big corporate train.

Fan support. Our fans are the most loyal fans compared to all other sports in the USA. Once you become a sponsor, you dramatically improve your brand awareness and increase your own fan growing.
Increase your sales. Whether, you sale product goods and or provide a service. You'll increase your sales, as our fans are more likely to use the services that support our racing program.

It enhances customer experience. The customer experience is golden when it is positive. People want empathy. They want a fair price. They want great service. They want an experience. Nothing is better than having your customers act as an unpaid sales force for your company. 

When a customer has a favorable experience with a brand, they tell everyone they know and encourage others to patronize that business also. Likewise, when customers have a negative experience, they tell everyone they know and discourage others from patronizing that business. The customer experience can be improved as long as there is money being spent to address the customer interaction with a given organization.

One of the remarkable things about sponsors is that their investment enables you, the small business owner, to enhance your customer experience in a positive way. Providing customers with an experience they will rave about will prove beneficial to your company in the long term. Raving customers become brand evangelists in the marketplace. And what company doesn't want loyal customers as brand evangelists? 

Email: NASCAR@salvatoreiovino.com for more information on becoming a sponsor

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