The hard-hitting, wood chopping, nail smashing American made Hardcore Hammers signed on to join Salvatore Iovino and his Kayton Travel Ford as the Co-Primary sponsor in a multi-race contract agreement. The American made featured Hardcore Hammers will make their debut at Bristol Motor Speedway.
Hardcore Hammers are already available at “Menards” (We’re sure you recognize the name), and several other retail stores across the country. Not only do they have the “One Hammer to Rule Them All” but they also design and manufacture the best Hatchets in the world.
Last week Salvatore Iovino and the heavy hitting Hardcore Hammers signed a deal that has Iovino especially excited for this season. Now with Kayton Travel, Hardcore Hammers and Denrich Apparel as his prime partners, Iovino expressed the importance of how creating this alliance in partnerships is going to benefit the team.
“Anyone in the racing world knows the importance of sponsors, nobody would be racing without the dedication and success of our partners,” said Iovino. “We are improving our program, improving in our racing abilities and maximizing our potential. It’s a long season and we believe getting better overall, one step at a time, one race at a time, will help us all reach the next level, not just for me but for all my sponsors.
“Nothing happens overnight but, with persistence, dedication, willpower, and the help from NASCAR and all the fan support have made a huge impact on giving me this opportunity to race and I cannot thank my sponsors and fans enough.”
Hardcore Hammers made their decision to back Salvatore Iovino based on their shared background in construction, as well as a clear and uncompromising dedication to being the best in their respective industries. “We made an immediate connection and feel that Salvatore is a great embodiment of what we’ve tried to accomplish with our business: A self-made, purpose-driven entrepreneur with uncompromising values and an unmatched dedication to his team.”
Hardcore Hammers has several Patented designs into their products and have proven over time that their hammers and hatchets have revolutionized both the carpentry trade as well as brought back the title of best premium hatchets and axes to the USA, with their commitment to manufacturing in America.
Salvatore Iovino finished 17th at Kern County Raceway racing alongside Kevin Harvick in the NASCAR K&N Pro Series West on March 15th and is now preparing for Bristol Motor Speedway in which the NASCAR K&N Pro Series will feature along in a Double Header race with the NASCAR Xfinity Series on Saturday, April 14th and the Monster Energy Cup Series on Sunday.